How Motionbar looks when it is not in a hurry.

The working system, not a moodboard. Every value here matches the master files — five lockups, four colourways, and a bar geometry that never gets redrawn by hand.

The lockups

Five lockups cover every placement. Pick by the space you have, not by preference: if the name must be legible, use a lockup that contains it; if it cannot be, use the logomark alone.

Primary

The full signature — logomark, wordmark and tagline. Site header, decks, letterhead, anywhere the brand introduces itself.

300

Horizontal

Same lockup without the tagline. App chrome, nav bars, email signatures, partner footers.

300

Stacked

Mark over name, for narrow or square spaces — sidebars, merchandise, print columns.

170

Wordmark

Name only. Use when the logomark already appears nearby, or in a row of partner wordmarks.

250

Logomark

Mark alone. Avatars, favicons, app tiles, loading states, watermark corners.

110

Colourways

Four per lockup. The choice is made by the background, and only by the background.

Dark

Colour bars, white wordmark. Ink and any dark ground. The site default.

Light

Colour bars, black wordmark. Bone, white and any light ground.

White, mono

One ink. Photography, video overlays, embroidery, single-colour print.

Black, mono

One ink, reversed. Newsprint, stamps, laser etch, faxable documents.

Logomark geometry

Four pill bars and a dot. The bars are fully rounded — the radius is always half the bar width, never a fixed number. Heights, pitch and the dot are locked; scale the whole mark, never a part of it.

bar heights65 / 100 / 71 / 46 %bar width20 % · radius 10 %pitch30.6 % · gap 10.6 %dot radius4.7 % · diameter 9.4 %dot offset11.8 % from bar 4

Bar heights65 / 100 / 71 / 46 percent of the mark height. The second bar is always the peak.

Bar width20% of mark height, equal on all four. Radius is half the width, so the ends are true semicircles.

PitchCentres sit 30.6% of mark height apart, leaving a 10.6% gap. The gap never closes to make room for type.

Accent dotRadius 4.7% of mark height — 9.4% across — gold at 90% opacity, on the fourth bar’s lower third. It is the decay tail, not a fifth bar.

GradientsEach bar carries its own vertical gradient, lighter at the top. Flat fills belong to the mono colourways only.

Never redrawUse the SVG. Rebuilding the mark from CSS boxes loses the pill ends and the gradients.

Clear space and minimum size

Clear space equals the height of the tallest bar, on all four sides. Nothing enters it — no type, no rule, no other logo, no photo edge.

24px mark height — horizontal floor

16px — logomark floor

Below 24px of mark height the wordmark stops being legible — drop to the logomark. In print the floor is 6mm for the horizontal lockup and 4mm for the logomark. The tagline is never set below 40px of mark height.

Colour

Each bar owns a gradient; the interface uses their top stops as flat tokens. Ember is the only colour allowed to shout and appears on roughly one element per screen. Gold means money and credits. Stone is secondary text. Ink and bone carry everything else.

The tagline

Dynamic Workflow SuiteSet in caps with wide tracking, aligned to the wordmark. It exists only inside the primary lockup — never typed out separately next to the logo.

When to use itFirst impressions: site header, deck covers, letterhead, trade stands, investor material. Drop it everywhere the brand is already known.

NeverDo not translate it, reword it, stack it under the mark, or set it in a second colour. If it does not fit, use the horizontal lockup instead.

Type

Sora does the work. Instrument Serif italic appears once per page at most, on a single word inside a headline, and never below 32px.

Voice

UI patterns

Favicon and app icon

The logomark on the ink tile, nothing else. The wordmark never appears in an icon.

FAVICON

favicon.svg + .ico
16 · 32 · 48 · 96 · 512

APP ICON

1024² square and rounded
apple-touch 180 · chrome 192 / 512

AVATAR

mark at 52% of the circle
400 × 400 master

Do notCrop the mark, round it further, add a border, or drop the wordmark into a 32px square. The dot stays — it is part of the mark, not decoration.

Social and email

Open Graph card

1200 × 630, dark and light. Every page ships one — a link preview without it looks broken.

SIZES ON FILE

Profile avatar400 × 400X header1500 × 500LinkedIn banner1584 × 396Facebook cover851 × 315YouTube banner2560 × 1440Open Graph1200 × 630

EMAIL SIGNATURE

600 × 150 at 2× · PNG only
transactional email draws its own mark in table cells

Photography and twins

Cut out, never boxed

Twins sit on the ember wash with a soft bottom fade, not inside a photo frame. The gradient is the background; the person is the subject.

One person per composition

Two twins in one image reads as a stock photo. Use a second, smaller twin at reduced opacity only as a depth layer behind the first.

Bottom fade, always

Mask the lower third with a gradient to transparent so the figure dissolves into the ground instead of ending on a hard edge.

Real light, no studio gloss

Kitchen light, window light, street light. Beauty-dish perfection undercuts the whole premise.

Label synthetic imagery

Any marketing image showing a generated person carries a small “Generated with Motionbar” credit. No exceptions, including paid social.

Never a stranger’s face

Marketing only uses twins of employees or people with a signed likeness release on file.

Misuse

Every one of these has turned up in the wild. Using the master SVG prevents all of them.

×Do not recolour the bars. The four gradients are fixed.

×Do not stretch, skew or rotate the mark.

×Do not square the ends of the bars.

×Do not reorder the bars or drop the accent dot.

×Do not add glows, shadows, strokes or bevels.

×Do not place the mark on a busy or mid-tone photograph.

Motionbar

×Do not set the wordmark in another typeface or in all caps.

by2026

×Do not crowd the lockup or hang type off it.