The first three seconds carry the line, the face and the captions — nothing else. The rest of the take waits.
Pick the format. Write the hook.
The floor is a format, a hook and a length. The format decides the shape — who is on camera, whether there is b-roll, where the captions sit. The hook is the only line you have to write yourself.
Studio shown for illustration. Pick a format, a length, toggle b-roll.
Write the hook.
We'll write the rest.
One line, under twelve words, that makes the thumb stop. The body and the end card are drafted from it — edit them or ship them.
I stopped buying serum for a year.Nobody warned me about the box.Three steps. Under a minute.We asked strangers one question.You're paying for this twice.Honest review: not for everyone.
- 1
One line, under twelve words
Say the surprising thing first. A number, a confession, a dare. If it needs a second sentence, it is the body, not the hook.
- 2
The body is drafted for you
Claim, proof, ask — in your voice, timed to the format. Edit any line; the captions and b-roll cues follow.
- 3
Generate — ⚡ 90 with b-roll, ⚡ 40 without
Thirty seconds, 9:16, captioned, in your library. Send it to Brand for the kit colours or straight to the feed.











